About Us
Energy that actually feels good.
We started Nudge with a simple goal: create a clean, effective energy shot that fits real life — not just gym bags or boardrooms. No synthetic crashes, no mystery ingredients. Just science-backed, plant-powered energy that keeps you sharp, focused, and feeling like yourself.
Our Team
-
Jamie Pacheco | Co-Founder
Jamie Pacheco is the co-founder of Nudge Nutrition, a wellness company designed for purpose-driven, ambitious individuals. With over two decades of global experience in healthcare sales, commercialization, and market development, Jamie has led teams and launched innovative medical technologies at companies like Pear Therapeutics, Procept BioRobotics, and Johnson & Johnson. Recognizing the toll of high-pressure careers, he founded Nudge to offer a clean, effective energy solution for high performers. Blending strategic expertise with a passion for wellness, Jamie’s mission is to help people operate at their best—sustainably and with intention. He holds a B.S. in Journalism from The University of Kansas.
-
Naomi Boyer | Co-Founder
Naomi Boyer is the co-founder of Nudge Nutrition, where she channels her lifelong passion for health and wellness into creating a clean, plant-powered energy shot for high-performance living. Originally from Saipan, Naomi’s natural and holistic upbringing shaped her vision for accessible, effective wellness solutions. After earning a Business degree from Cal State Long Beach, she built a digital community of over 2 million followers through content focused on wellness, style, and mindful living. With Nudge, she merges entrepreneurial drive and wellness expertise to help people stay energized, focused, and empowered to reach their goals.

Our Mission
Powering Your Day – The Clean Way
Our mission is to bring energy back to its roots — real ingredients, real function, and no compromises. Whether you're chasing big goals or just trying to stay sharp through your 3PM slump, Nudge is here to help you show up fully. We believe in transparency, sustainability, and formulas that work as hard as you do.